Never in our history have we seen so many accounting and bookkeeping conferences vying for our attention. Conference attendees are likening the experiences to Burning Man or Coachella. What does this mean for us as Cloud Advisors? What does it mean for our clients and for the industry?


In the first panel discussion of its kind, we鈥檝e invited attendees of each of the three main 2017 accounting software conferences to share their perspectives and insights.

Our panel will chat about

路聽 Why they attended?

路聽 What were the highlights of the conference?

路聽 What lessons did they learn?

路聽 What were the outcomes of attending the conference for them and their business?

路聽 Q and A from the audience.

Attending conferences is a significant investment of time and money 鈥 however its unlikely you attended all three conferences! Join our panel discussion to help clarify your own learnings or piggyback off someone else鈥檚 learnings.

Bio of Panel

Tracey Newman聽is the founder of CloudCounting, a boutique Chartered Accountancy firm that specialises in eCommerce, and there was never a more passionate advocate for working in the Cloud. Tracey is a Registered Tax Agent, Chartered Accountant, Xero Gold Partner and MYOB Certified Consultant. Tracey has over twenty years experience working with clients implementing and advising on accounting systems.

Chris Metcalf聽Senior Business Manager for QLD at Intuit Australia

鈥淗i, I鈥檓 Chris, I have work in cloud software for the last 7 years selling across a range of Cloud/SAAS platforms including medical ECM (Electronic Content Management), Managed Print Services and also Medical Workflow Integration. I successfully introduced the medical workflow system into almost all major radiology firms across Australia and advancing them into a cloud environment. I have always been interested in IT and software and love how much we as humans are embracing and pushing the barriers for a better work life balance. 鈥

Amanda Hoffman聽is the founder of My Office Books. She is a BAS Agent, Xero, QBO and MYOB Advisor. 聽Her team care enough to share your journey of success and your challenges.聽 Help you navigate through the paperwork to achieve your business and lifestyle goals. She enjoys blogging, podcasting and social media.

Who would benefit from attending?


VCFO, Management Accountants, Accountants, Bookkeepers, Solution Providers, Cloud Advisors, Developers.