Identifying Your Ideal Client
What resonated with you? Of course, there’s no right or wrong answer. You’re responsible for designing your business. Not all have to be applicable. Part of your service offering may be coaching clients in technology adoption, so those afraid of technology may be your ideal client. Once you have a clearer idea of the client’s type, how does it stack up to your existing client base? It might be a prickly exercise, but it is better to be aware, so you can proactively manage the relationship.
Business Planning for Customer Types
Successful entrepreneurs are not afraid to be honest about who they want to work with. They have a clear understanding of the type of client that will benefit their business and what they can offer them in return. Designing your business around this principle can make all the difference; it focuses marketing spend, attracts the right clients and simplifies decisions on managing client relationships.
With so many clients out there, which one do you want to work with?
This article was developed from various conversations I had with the community:
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