Here are the top five articles that subscribers of the Accounting Apps newsletter clicked on the most during the week commencing the 23rd of January of 2022.

Leading Searches to Your Accounting or Bookkeeping Business | (BOMA Marketing)

You’ve seen Google Search Ads (previously called Google AdWords) before. When you search for anything using Google – a local plumber, brown leather boots or an accountant or bookkeeper – the first few results that pop up are marked as ads. Unlike organic search results, which match website content with search terms, these ads are paid for by the business owner. But just because they’re paid, doesn’t mean they’re not an effective tool. Google is all about relevancy, so paid ads only appear if they match the browser’s search terms. 

How to Choose the Best App for Small Business Accounting | (Ownr) 

Whether you’re starting up a new business or already have an established one, accounting is the backbone of your daily operations. After all, why else would you be in business but earn an income? For many entrepreneurs, accounting can be daunting. So much paperwork! You could produce thousands of invoices or receipts per year. You might have to think about payroll and overhead costs. What about business expenses? And then there’s the dreaded tax time. 

Find GST and ABN errors in minutes and save time on BAS review | (XBert) 

Almost 60% of accounting files contain GST or ABN errors – how much time do you spend cleaning them up (and do you catch them all)? AI Audit can help accountants and their bookkeeping teams save hours on clean-up and rework and reduce compliance risk. A whopping 59.9% of 2,242 Xero accounting files audited by XBert’s AI in the last quarter contained ABN or GST errors. Whether you’re preparing Business Activity Statement lodgements for clients who do their own bookkeeping, or you simply would like to have a data safety net for your bookkeeping team, an AI audit is the perfect way to achieve clean books, in less time and without human error.

​​New Features in 4-Way Forecasts! | (Syft)

The 4-Way Forecast is a powerful feature that enables you to create a fully integrated forecast across the profit and loss statement, balance sheet, cash flow statements, and your KPIs. This tool makes sure that all your financial statements are linked, and you can also link non-financial drivers.

6 Reasons for Adding Credit Control to Your Service | (DebtorDaddy)

​​Bookkeepers (and accounting firms who offer bookkeeping services) are perfectly positioned to add credit control as a core service. However, many still shy away from this. It’s often dismissed as something too hard to implement or too time-consuming once up and running – others simply haven’t even considered it. Bookkeepers already help clients with a range of financial and administrative services, adding a credit control service is a logical extension to this business. Not only can it consolidate and strengthen existing client relationships, but it can also actually win new clients and of course add an additional revenue stream to your business.

Which one of these articles has resonated with you the most this week? 

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