An example of what the newsletter looks like
I’m sharing with you insights from my Accounting Apps Newsletter analytics. My vision for the personalised bi-weekly Accounting Apps newsletter is to provide an informative, educational resource that’s an efficient and easy read for anyone who wants to enhance their Accounting App knowledge. The newsletter showcases the best recent blog posts from the Accounting Apps community — using insights of your past behaviour, and predictive algorithms it personalises the bite-size chunks knowledge and insights delivered into your inbox. I think it’s beneficial for the people developing content to read through, and see what works well, and brainstorm how they can include them in their own content development. Swapping in key words into the blog posts, can switch the post to a topic that resonates with your audience.
Essentially I’ve split the insights into four groupings.
Top 25 Blog Posts — split between including and excluding clients
Top 12 Sources
Top 40 Topics — inspiration for your 2021 Content Strategy.
I’ve explained how the content is curated and how the lists are prepared towards the end. Let me know if I can answer any questions. I hope you find this information useful, and we all benefit from improved blogs.
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Top 25 including Client Blog Posts 2020
MinuteDock: The ultimate guide to time blocking: what it is and how it can benefit you https://minutedock.com/academy/ultimate-guide-to-time-blocking
Practice Protect: Common scams during the covid-19 period https://practiceprotect.com/blog/common-scams-during-the-covid-19-period/
XBert: Xbert automatically finds duplicates and bookkeeping errors saving you time and money https://www.xbert.io/blog/2e3llv0el0rme01v6bcrj4/xbert-automatically-finds-duplicates-and-bookkeeping-errors-saving-you-time-and-money/
FathomHQ: How milestone accounting launched in the middle of a pandemic https://blog.fathomhq.com/would-you-launch-your-own-accounting-firm-in-a-pandemic
Etani: Dynamic custom automated power bi pdf emails https://www.etani.com.au/blog/dynamic-custom-automated-power-bi-pdf-emails
XBert: If your task management tool doesn’t actually reduce your manual tasks — you’re missing out https://www.xbert.io/blog/3vfyxf8zuconraidst7lej/if-your-task-management-tool-doesnt-actually-reduce-your-manual-tasks-youre-missing-out/
Float: 10 cloud apps to help your business get through covid-19 https://floatapp.com/blog/10-cloud-apps-to-help-business-through-covid-19/
Float: Lattice career paths, shifting economies, and purposeful work: how accountants can leverage these trends https://floatapp.com/blog/lattice-career-paths-shifting-economies-and-purposeful-work/
Chargebee: The secret to scaling your saas product with product led growth https://www.chargebee.com/blog/can-scale-saas-product-plg-model/
DataDear: Take a copy of your xero data — datadear excel add in for xero https://www.datadear.com/take-a-copy-of-your-xero-data-backup/
Microkeeper: Time theft | fix a common business money leak https://microkeeper.com.au/blog_item.php?id=Time-theft-|-Fix-a-common-business-money-leak
Etani: Value based v timesheets — billing in accounting firms https://www.etani.com.au/blog/value-based-v-timesheets-billing-in-accounting-firms
Practice Protect: Accounting employee offboarding process — the 4 things you need to do to protect your data security https://practiceprotect.com/blog/offboarding-an-accounting-employee-the-4-things-you-need-to-do-to-protect-your-data-security/
Syft: Free and affordable bookkeeping software https://blog.syftanalytics.com/free-bookkeeping-software/
Microkeeper: Biometric fingerprint scanner faqs https://microkeeper.com.au/blog_item.php?id=Biometric-Fingerprint-Scanner-FAQs
MinuteDock: 10 time management methods to help you save time https://minutedock.com/academy/10-time-management-methods-to-help-you-save-time
FathomHQ: The advisory landscape in 2021 https://blog.fathomhq.com/the-advisory-landscape-in-2021
TOA Global: What is outsourced accounting and how can it help you? https://theoutsourcedaccountant.com/blog/what-is-outsourced-accounting/
Trello: How to spot the signs of team overwhelm (and what to do about it) https://blog.trello.com/spot-signs-of-team-overwhelm
BGL Corporate Solutions: Audit software firm announces new integration with bgl https://www.bglcorp.com/2020/07/21/audit-software-firm-announces-new-integration-with-bgl/
BGL Corporate Solutions: Bgl announces integration with changegps https://www.bglcorp.com/2020/08/06/bgl-changegps-integration/
Zahara: Zahara — working from home https://www.zaharasoftware.com/working-from-home/
Zapier: Small team? Here’s how to use automation to do more https://zapier.com/blog/automation-small-business/
BOMA Marketing: How do i reach more people on facebook? 15 ideas to grow your fans and followers https://bomamarketing.com/2019/07/08/how-do-i-reach-more-people-on-facebook-15-ideas-to-grow-your-fans-and-followers/
TOA Global: Creating your accounting firm people strategy: processes and tools https://theoutsourcedaccountant.com/blog/accounting-firm-people-strategy/
Top 25 excluding Client Blog Posts 2020
Syft: Free and affordable bookkeeping software https://blog.syftanalytics.com/free-bookkeeping-software/
Zapier: Small team? Here’s how to use automation to do more. https://zapier.com/blog/automation-small-business/
Everhour: 14 quickbooks alternatives you need to know about https://everhour.com/blog/quickbooks-alternatives/
Panda Doc: 6 ecommerce digital marketing tricks to boost online sales https://blog.pandadoc.com/ecommerce-digital-marketing-tricks-to-boost-online-sales/
Process.St: The secret to it service management: the itil service lifecycle https://www.process.st/itil-service-lifecycle/
Trello: How to spot the signs of team overwhelm (and what to do about it) https://blog.trello.com/spot-signs-of-team-overwhelm
Calendly: Introducing workflows: your entire meeting lifecycle made easy https://calendly.com/blog/introducing-workflows-your-entire-meeting-lifecycle-made-easy/
Trello: Better organize your day with this time management technique https://blog.trello.com/aplen-time-management-technique
Sendle: 4 valuable alternatives to discounting for building customer loyalty https://blog.sendle.com/alternatives-to-discounting
Strategic Group: 5 reasons why you need a business continuity plan https://blog.strategicgroup.net.au/5-reasons-why-you-need-a-business-continuity-plan
Trello: The gigantic list of little trello tips https://blog.trello.com/gigantic-list-trello-tips
Integromat: Which time tracking apps take screenshots of your laptop? https://www.integromat.com/en/blog/time-tracking-apps/
Qlik: We don’t need a data warehouse. We have salesforce! https://blog.qlik.com/we-dont-need-a-data-warehouse.-we-have-salesforce
Tyro: How brisbane’s impressive dumplings changed up their business in a challenging environment https://www.tyro.com/blog/how-brisbanes-impressive-dumplings-changed-up-their-business-in-a-challenging-environment/
LivePlan: Webinar: cash andprofit forecasting for your smb clients https://strategicadvisor.liveplan.com/for-strategic-advisors-cash-and-profit-forecasting-for-your-smb-clients-webinar
Zapier: Want to keep working from home? Here’s how to ask. https://zapier.com/blog/how-to-ask-to-work-from-home/
Otter.ai: Live transcribe zoom meetings with otter.ai https://blog.otter.ai/zoom/
Jirav: How to forecast ppp loans & working capital to nail cash flow projections with jirav https://www.jirav.com/blog/webinar-ppp-loan-working-capital
Zoho: Continue providing a comprehensive customer experience while going remote https://www.zoho.com/crmplus/blog/continue-providing-a-comprehensive-customer-experience-while-going-remote.html
Qlik: Data brilliant: why data makes you a better colleague? https://blog.qlik.com/data-brilliant-why-data-makes-you-a-better-colleague
Woocommerce: Shipping methods & fulfillment: everything you need to know https://woocommerce.com/posts/shipping-methods-fulfillment-options/
Process.St: 11 free templates to perfect your sales onboarding processes https://www.process.st/sales-onboarding/
Square Australia: These are the hottest features we’ve released recently https://squareup.com/au/en/townsquare/hottest-features-april-2020
Zapier: Webinar: cash and profit forecasting for your SMB clients https://zapier.com/blog/how-to-accomplish-absolutely-nothing-but-still-burn-out/
Square Australia: How some businesses are adapting their product offerings https://squareup.com/au/en/townsquare/how-businesses-are-adapting-their-product-offerings
Top 12 Sources
Zapier, Zoho Corporation, Process Street, Employment Hero, Trello, Float Cash Flow Forecasting, Qlik, ZingHR, XBert — AI Audit & Process Automation, Integromat, BigCommerce, MinuteDock.
Top 40 Topics
Management, Business, Marketing, Small business, Customer service, Customer, Sales, Employment, Project management, Money, Accountancy, E-mail, Bookkeeping, Time, Team, Payment, Credit card, Accountant, Finance, Business intelligence, Strategic management, Cash flow, Invoice, Economics, Data, Project, Process management, Business terms, Future, The A-Team, Customer relationship management, Telecommuting, Business process management, Enterprise content management, Social media, Google, Data management, Receipt, Planning, Workflow.
Notes about how lists were curated
Excluded my own blog: https://heathersmithsmallbusiness.com/blog/ Restricted selection to 2 per source
Based on Unique Clicks
Click here for details on how I curate the blog posts included.
Click here for details on how I work with some solutions included in the Accounting Apps newsletter.
Thank-you to my partners, who support me to support the community.
Thank you to Jared Loftus, Erica Salm Rench, Elizabeth Crosby, and the rasa.io team for your support with the newsletter platform.