About Heather
A technology and management accountant, Chartered Accountant Heather Smith has a deep understanding of how automated online business tools and accounting apps can be used successfully to streamline operations, grounded in real-world accounting practice experience.
Heather provides practical advice to accountants and business owners on how cloud business tools and apps can be integrated to improve workflow and surface information that can be used to make data-informed decisions. She shares her experience, methodologies, business strategies and work-life balance practices extensively through the Accounting Apps newsletter, Accounting Apps podcast, and Accounting Apps Mastermind Community plus multiple Accounting books, blogs and social media platforms.
Heather is also an FCA, FCCA, FICB, commerce graduate, and accredited trainer.
USA Accounting Today listed Heather as one of 21 people helping shape (and reshape) the accounting industry.
What I do
I’m obsessed with how effective automation and integration can produce timely clean data, to surface information for brave, fast data-informed decision making. I’ve implemented systems, processes, and training for hundreds of businesses, resulting in improved financial management and informed decision-making. Better data, better decisions, better business.
Embracing my education background and solution driven nature, I empower, educate and support the community to positively embrace Accounting Apps through educational content. Notably: Accounting Apps newsletter, podcast, Community, YouTube channel and authoring ten books.
I won the Australian Accounting Thought Leader of the Year Award, and was recognised on USA’s Accounting Today’s list of 21 influential figures shaping the future of the accounting industry.
Sitting at the intersection of accounting and content creation, I’m a strategic thought partner to leading AccounTech SaaS businesses worldwide. I’m curious. I absorb hundreds of Accounting Tech blogs and podcasts, ensuring cutting-edge knowledge and insights to inform and support the wider community.
Heather understands the vast accounting ecosystem app landscape likely better than anyone, is one of the most connected people across the entire industry, and most of all is a friendly, lovely engaging person who is always to willing to listen, lend a hand and help those around her in anyway she can. She’s built and supports a robust thriving community, helping to distill and educate those around her with the extensive amount of information, trends and updates constantly evolving and happening. If anyone can help and add value, Heather can!
Bryan Williams Director of Partnerships, Xero 2017-2022
There’s nobody I know that knows more about the add-on market place ecosystem than Heather.
Trent Innes, Xero Managing Director – Australasia 2015-2021
There’s very few of us who actually like yourself, Heather, are independent, who are putting out their thoughts based on experience, and based on not necessarily being with a specific commercial bent in mind.
Matt Paff, Value Adders, AuNZ BizTech Predictions Blogger
Latest from the blog
Top 10 Accounting Tech Reads: May 2026
Like a well-made tapestry, May’s top reads are tied together by one clear theme: practical control. Better processes mean fewer gaps, clearer decisions, and less time lost to avoidable admin.
The Accounting Tapestry: Weaving Systems, Software and Strategy Together | Trent Yesberg
Trent Yesberg shares how Twine Biller helps firms recover margin from subscription creep, plus insights on launching SaaS from a bookkeeping practice in regional Australia.
AI, APIs and Accounting Shakeups in Q1 2026 | Tyler Caskey
Co-host Tyler Caskey joins me to discuss Q1 2026 rapid AI rollouts, mid-market plays and serious app upgrades. This episode breaks down the accounting tech releases reshaping firm workflows and advisory.