My speciality is talking to and working with accountants and bookkeepers in the cloud community. With fifteen years’ experience as a small business accounting consultant, I have the knowledge, expertise and credibility to talk about your business solution to the community.
I’ve spoken at all the leading Australian Accounting conferences and participated in several multi-city roadshows. I’m an experienced facilitator, panel participant, and have lead the world’s first and largest Cloud Accountants MeetUp group since 2015. I can help you deliver powerful, distinctive, engaging and educational writing/content to your existing and prospective clients. Through my authentic voice, I can bring different ideas, perspective and diversity to your content. I can enhance and validate your brand awareness, and broaden your reach by sharing content with the Accounting and Bookkeeping community I’m connected with. As a freelance business writer, I write in a chatty, personable and easy-to-understand manner on all matters small business. These can include cloud business, financial management, productivity and social media.
My content creation can include guest blog posts, article writing, product reviews, educational how to’s, video creation, podcasts, social media account takeovers, campaign collaborations, social media blasts and giveaways. Content can be repurposed; a blog post, for example, can also appear in a newsletter, be shared via social media, converted into an infographic and discussed on a podcast!
Let’s get the word out there!
As at March 2018
Here’s a project I did with Receipt Bank
What is Content marketing?
Content marketing is the creation and distribution of useful, intelligent, thought-provoking, engaging and informative content. It’s communicating with your existing and prospective customers without overt selling. Content marketing solves problems, educates and informs, helping develop long-term relationships and brand awareness.
Article on Influencer Marketing
New guidance launched for social influencers
Useable information enhances your brand awareness and reputation.
Advocacy, Ambassador, Brands, Champion, Mentor, Partnerships, Relationships, Supporters
As a professional, I recognise the importance of remaining agnostic. As an expert, I aim to curate technical resources that help the accounting and bookkeeping community achieve the best outcome for them, rather than a product or service I have a material connection with. In the interests of disclosure and transparency I’m sharing with you businesses I may have a material connection with. They may have provided me with gifts (books, gift bag, swag), payments in kind (event tickets, free product access), or monetary payments ($$) in recent years.
Please read my full Endorsement Disclosure here.
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Cloud accountants and advisors meetup
I facilitate a meet-up group that explores the features, benefits, integration and inner workings of various cloud or SaaS solutions. We look at everything from horizontal or generic solutions that suit all businesses, to a vertical or industry-specific solution suited to a niche industry. Join accountants, bookkeepers, developers and business owners on the first Thursday of every month at Brisbane RiverCityLabs.
Held on the first Thursday of every month at Brisbane RiverCityLabs
Online discussion group
I facilitate an advanced online discussion group for over 2800 experienced Cloud Advisors and Partner solutions. Cloud business problems are shared and discussed with a global group of experts. Partner solutions share educational events, feature updates and connect with potential beta testers.
Introduce your team to Xero today.
The ‘Cloud Stories’ podcast shares stories of people operating in the cloud community – including developers, cloud integrators, end-users, solution providers and business consultants. Together we share a 360-degree insight into this evolving business phenomenon. Listeners can pick up tips, tools and tactics from stories shared, and we gain a deeper understanding of how people are using cloud solutions and, in turn, can effectively and efficiently use this new-found knowledge in our own businesses. All of which is why ‘Cloud Stories’ has been described as the coolest accounting podcast ever!
Businesses use the podcast as part of training material for staff, and it counts as CPD. Read more below.
You can listen to my Cloud Stories podcast at the following locations
Speaking & Presentations
I’ve been described as the beacon of the cloud accounting industry… If you’ve enjoyed reading one of my international best-selling business books about moving your business to the clouds, then consider booking me to speak at your next business function, and let the stories come to life. I curate and deliver key information to you in a digestible format. I also take great pride in providing professional training sessions that cater to all levels and abilities. My talks are brimming with useful information, stories and practical tips. Through consulting, training and interviewing, I’ve had the privilege of working with thousands of business owners, assisting them in implementing profitable and productive systems. From this vantage, I’ve gained insights I can share with you into the inner workings of small businesses.
Sample presentation styles include the following:
- Conference, boardroom, retreats or professional development sessions
- Presentations ranging from 20 minutes to 2 hours, plus Q&A from the floor
- Panel participation
- Speeches on a given topic, from 5 to 30 minutes, and interaction with other panellists and attendees
All presentations can be adapted to webinar format.
Clients I have presented with
Previous clients include NAB National Small Business Summit, National Speakers Association, Association of Chartered Certified Accountants AU & NZ, Australian Institute of Interpreters and Translators QLD Workshop, Deloitte’s, Practice Success Summit, Young Entrepreneurs Australia, Networx, Sociability Conference, Business Educators Association Queensland State Conference, Flying Solo Live, Active Management, Dickensons Accountants, Pitcher Partners and iCalm.
Speakers Bio: Heather’s focused on helping cloud advisors positively embrace the add on market place eco system. Using her super power of ‘explanation’ she’s provided support to over 1 million, via her instructional YouTube channel ‘ANISE Consulting’, her Cloud Stories podcast exploring the eco-system, a monthly MeetUp, an online MasterMind group, and a curated eco-system newsletter. Plus, she’s written 9 business books including the Xero for Dummies series. Heather believes advisors can work from anywhere, and support clients anywhere, by honing their ability to offer services online. (100 word)