Heather

"Whereas from a hacker's perspective, it's easier to trick then hack, and it's about access security, okay? They go after the endpoint. They try and trick somebody into entering a password or they try and infect the computer and log keystrokes so that they can steal legitimate access via somebody's accounts, okay? Now with [...]

Now I'm back to my initial passion which is software, fintech, which is a domain that I've always found really fascinating. I think the psychology of money is really interesting. I think understanding your customers' emotional arc around how they interact with your product. Are they stressed? Are they anxious? Are they worried that [...]

We were in the city, Hawke's Bay (on our Honeymoon), and we were walking around. And we heard somebody talking to his team, that he had this problem, and asking how can you solve it? And we happened to be there. And then we went up to him and told him that, "This is [...]

I have the best people. I have nothing without my team. I have good ideas and I have vision, and I do have creativity and innovation, but I don’t have the ability to do it all and nobody can. And so I focus very heavily … Have you read the book Traction? It’s a [...]

I'm really fussy about the way salespeople contact me. If they start spamming me and if I think they've got my details illegally, I'm not happy at all. I would rather... like I know what I want and I'll reach out to them. And then it's around a demo and a clear plan of [...]

You can't be half pregnant. If you're going to adopt new software, new processes, new procedures, then damn well do it. Don't just kind of go halfway through the process and not actually change your mindset and your processes and procedures as well. If you're going to put in new software, look at everything, [...]

Some of the best Accountants and Bookkeepers are extremely opinionated. They challenge the hell out of their clients and so I'll put it very simply and this is just something I've heard just many, many times over: accountants and bookkeepers who go into a new prospect conversation going "I use this solution, and this [...]

The two terms that came out of the Great Recession here in the US were 'Flat is Up', and the 'Accountant Recession' or the 'Recession-proof Accountant'. Flat is Up meant that accounting firms during that period were able to achieve flat growth year over year even though their workforce was eliminated by 40%. They [...]