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Get current, relevant information in accounting technology curated by our AI and Heather Smith. With over a thousand blog posts aggregated every week, our newsletter brings you the best of the best. Sign up today to receive a bespoke newsletter tailored specifically to you!

Are you feeling overwhelmed by the ever-growing accounting eco-system and the latest accounting technology? Don’t worry, I have the solution.

My bi-weekly Accounting Apps newsletter, is expertedly curated and produced by me and my friendly robots to bring you the best Accounting Apps content. Stay informed about the latest trends and innovations in Accounting Technology and enhance your knowledge with our easy-to-digest updates on the latest accounting apps and technology.

Save time by having all the information you need delivered to your inbox. Say goodbye to confusion and hello to clarity.  Sign up today and never feel left behind again.

How do readers describe the Accountants App newsletter?

  • A good way to keep up to date on new apps and ways of using apps
  • Very informative, a great overview. Useful to keep aware of the range of products available
  • Great round up of what’s happening in the eco-system space!
  • I enjoy reading every issue and look forward to your take on things. Thank you!
  • Useful for staying up to date as regular but not too long and can easily identify articles of interest
  • This is one of those rare super-useful newsletters people look forward to receiving.

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Heather understands the vast accounting ecosystem app landscape likely better than anyone, is one of the most connected people across the entire industry, and most of all is a friendly, lovely engaging person who is always to willing to listen, lend a hand and help those around her in anyway she can. She’s built and supports a robust thriving community, helping to distill and educate those around her with the extensive amount of information, trends and updates constantly evolving and happening. If anyone can help and add value, Heather can!

– Bryan Williams Director of Partnerships Xero 2017-2022

Heather really is peerless in both her passion and knowledge for the Xero app ecosystem. She has broad and deep knowledge and relationships with many of the key companies, stays current with the latest offerings and updates from both new and established players, combining both genuine interest in the problems they solve, with real domain knowledge of how to ensure they work well with Xero and the accounting and book keeping community. She’s also a popular thought leader and networker across a range of channels including her podcast, her social media pages, and regular in person events, and a tireless advocate and champion for the ecosystem. I’ve known Heather for the best part of a decade and have always valued our opportunities to work together.Thank you for providing an oasis in a sea of much confusion!

– Nick Houldsworth Exec GM of EcoSystem 2017-2022

Heather’s ability to stay abreast of so many applications in the accounting industry is amazing. She is well connected and has great ability to communicate the value of cloud-based applications to a wide audience.
Heather has created an engaged community of cloud advisors in Brisbane and has connected many accountants with solutions to drive efficiency in their own practice and provide value to clients.
On a personal note, I’ve really appreciated Heather’s guidance and mentorship in regards to my own career.

– Ethan Cooney Strategic Partnerships at Ignition

Thanks for these newsletters and all your do in the accounting space. I took on my role at Suite with no background in accounting and I can honestly say your branding, messaging and content comes across and simple, effective and genuine. It’s excellent!

– Molly Banister, Marketing Manager, SuiteFiles

There’s nobody I know that knows more about the add-on marketplace ecosystem than Heather

– Trent Innes Managing Director Xero 2015-2021

Heather is honestly the absolute oracle of anything that is coming in the market and up and coming in terms of Apps and I always rely on her keeping me informed. She’s brilliant.

– Shaye Thyer Head of Accounting, Intuit

Currently, there are over 1300 apps available, and the number is constantly growing. This newsletter helps you understand the overwhelm and shares information about business tools and apps: how to use them effectively, and the best ways to connect apps for optimising your workflow.

  • Examples of automation and integration to help you understand them, and make informed decisions.
  • Case studies showcasing the best practice tech stack for accounting and bookkeeping practices
  • Tips and tricks to ensure you are using your tech stack to its maximum potential.

Sharing recent Accounting Apps blog posts – using insights of your past behaviour and predictive algorithms, the newsletter delivers articles that match your interests. Bite-size chunks of knowledge delivered directly into your inbox. The platform leverages artificial intelligence to sift through and collect content from Accounting App blog posts, plus a few relevant posts personally hand-picked by me, Heather Smith.

The Accounting App newsletter is uniquely curated for you, the reader. The content you want to read.

I get it—your inbox is already flooded. Do you need more newsletter subscriptions?  Its open rate exceeds almost any business industry standard. It cuts through the noise and delivers relevant insights and education. It saves you time by curating and consolidating the most useful information from the Accounting App community in one place. It’s a valuable resource to get a bird’s eye view of what’s available in the ecosystem.

Join other smart advisors who get bi-weekly updates, and grow your knowledge on this exciting topic.

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