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What readers are saying…
Just a note to say thanks for these newsletters and all your do in the accounting space. I took on my role at Suite with no background in accounting and I can honestly say your branding, messaging and content comes across and simple, effective and genuine. It’s excellent!
– Molly Banister Marketing Manager, SuiteFiles
These are great newsletters, thanks, heaps of good stuff. Most newsletters I get are 75% worthless………..
– Donnie Buchanan – Cloud Accounting Consultant
I love all of your content and your contribution is absolutely invaluable to the industry! – Eygló Björk at Glo Solutions – Cloud Solutions Bookkeeper
Very cool useful email, thank you! I know it’s a collection of your various bits and pieces but I genuinely think it’s knowledgeable and valuable.
– Kevin Wiegand dataSights
Thank you for providing an oasis in a sea of much confusion!
– Ed Leenders Footwear & Apparel NZ Ltd
Good update, thanks Heather. Yours is one of the few newsletters worth reading… probably because of the broad scope (which is interesting re overall industry trends) but also unique deeper insights shared by your network
– Matt McFedries CEO at Debtor Daddy
If you are an Accounting App with a great blog – let me know about it!
To be included in the newsletter, please send me the exact link to blog RSS feed. Please double check it before you send it to me!
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Here are some tips to help your blog posts be included in the next newsletter
- Focus on including technical information and insight.
- Make sure blog post titles are interesting, and can be clearly understood by someone perhaps unfamiliar with your solution.People reading your blog post may not always be on your website – it’s important the blog title and content are clear about what you’re referring too. For example: We’ve made some updates to our colour scheme
We’ve made some updates to our colour scheme at Solution ABC
- Don’t include personal names in blog post title – such as Tony’s Top Tips.
- Keep blog post titles evergreen, by avoiding dates.
- Ensure the blog post includes over 350 words of text.
- Attack posts are generally deselected.
- Space the publishing of posts over several days. That is don’t publish a full months worth of content on the same day, as it will only be considered for one newsletter.
- Include at least one strikingly visual image. Click here for free stock images.
- Balance out blog posts about your company, with what is useful for the community. Yes posts about staff members are nice, and help people understand your culture, however they are unlikely to drive traffic to your website.
- Avoid blog post titles like “We went to ABC conference” instead highlight a learning from the conference, and weave into the blog post details of the conference you went to. e.g. “Capture negativity and flip it into positivity” is more interesting than “We went to ABC conference” and may lead the potential reader, to go to your website. It is rare that a post about a non-accounting conference would be included, so you may leave the conference aspect out altogether.
- Make sure all links work. Make sure all books automatically download. Seriously. Test them. Get someone else to test them too.
- Test if your feed works here: https://validator.w3.org/feed/The Accounting App blogs that have articles that are getting the most click thrus are:
- https://blog.float.com/I suggest you sign up to the newsletter, and see what sort of posts are included. If you think your post is not being included in the newsletter, you are welcome to send me the exact link to blog RSS feed. Please double check it before you send it to me!