The United Nations is policy-focused on achieving gender equality and empowerment for all women and girls. It focuses on Ending violence against women, Economic empowerment, and Political participation.
The United Nations #IWD2025 theme is For ALL Women and Girls: Rights. Equality. Empowerment.
The United Nations AUSTRALIA #IWD2025 theme is March Forward For ALL Women and Girls.
internationalwomensday.com is a UK based corporate platform for branded campaigns and promotes #AccelerateAction. They are diluting the IWDs activist roots (e.g., labor strikes, suffrage) into a corporate marketing opportunity, effectively pinkwashing. It is managed by Aurora Ventures, a corporate for profit entity. They sell branded merchandise, marketing kits, and “IWD Supporter” badges. They do not disclose how the funds are used unlike the United Nations Women organisation that publishes audited reports.
I do not understand why people choose superficial capitalism and take important attention and funding away from activism.
The 2025 IWD theme is NOT AccelerateAction
It is NOT AccelerateAction – which is promoted by a corporate organisation. Read more about the corporate takeover here:
https://en.wikipedia.org/wiki/International_Women%27s_Day
Official and Informative Resources
- United Nations Resources for IWD
United Nations Official Site:
https://www.un.org/en/observances/womens-day
United Nation Women
https://www.linkedin.com/company/un-women/
- Australia
Australia
Brisbane event
https://www.iwd.net.au/brisbane
- Commentary
And here : Cupcakes and Google juice: the corporate takeover of International Women’s Day
International Women’s Day – cause for celebration, or commiseration?