I review several hundred Accounting Technology blogs weekly, and curate them for the Accounting Apps newsletter.
If you have a great Accounting App or Accounting technology blog I should know about please send me the exact link to blog RSS feed. Double check it has an active RSS feed before you send it to me!
Here are some tips to help your blog posts be included in the next Accounting Apps newsletter
- Focus on including technical information and insight.
- Make sure blog post titles are interesting, and can be clearly understood by someone perhaps unfamiliar with your solution.People reading your blog post may not always be on your website – it’s important the blog title and content are clear about what you’re referring too. For example: We’ve made some updates to our colour scheme
We’ve made some updates to our colour scheme at Solution ABC
- Don’t include personal names in blog post title – such as Tony’s Top Tips.
- Keep blog post titles evergreen, by avoiding dates.
- Ensure the blog post includes over 350 words of text.
- Attack posts are generally deselected.
- Space the publishing of posts over several days. That is don’t publish a full months worth of content on the same day, as it will only be considered for one newsletter.
- Include at least one strikingly visual image. Click here for free stock images.
- Balance out blog posts about your company, with what is useful for the community. Yes posts about staff members are nice, and help people understand your culture, however they are unlikely to drive traffic to your website.
- Avoid blog post titles like “We went to ABC conference” instead highlight a learning from the conference, and weave into the blog post details of the conference you went to. e.g. “Capture negativity and flip it into positivity” is more interesting than “We went to ABC conference” and may lead the potential reader, to go to your website. It is rare that a post about a non-accounting conference would be included, so you may leave the conference aspect out altogether.
- Make sure all links work. Make sure all books automatically download. Seriously. Test them. Get someone else to test them too.
- Test if your feed works here: https://validator.w3.org/feed/