Recently I attended Valerie Khoos’ Online Business Booster Bootcamp and one of the aspects that she advocated was collecting client testimonial. This is something that I have done haphazardly in the past, if someone compliments me or sends me a thank-you card, I ask for permission to use their words in our ANISE Consulting marketing material. Inspired by Valerie I decided I should be more proactive.
There is a particular aspect of our business that I am keen to promote, so what I have done is generate a survey, using SURVEY MONKEY. This was a completely free online service, as newbie’s it took us about 3 hours to master. I must also mention that Susan Oakes at Marketing 4 Business kindly reviewed my draft survey. I am not an expert in this area and her keen eye was able to provide a lot of helpful guidance.
I am sending the survey out to clients who use a particular aspect of our business that I am keen to promote. I am hoping that they will provide me with useful insights into client perception of the service, identify what they like about the service, how I can improve the service, and client testimonials, that I can in turn use to promote the service. As an added bonus, I am also re-connecting with the clients, reminding them about this service that ANISE Consulting offers.
Do you think a survey could benefit your business? Would client feedback help you develop your business? Would re-connecting with your clients benefit your business? Maybe take a moment to look at Survey Monkey?
I will keep you updated on how it goes.