Here are the top five articles that subscribers of the Accounting Apps newsletter clicked on the most during the week commencing the 13th of February of 2022.

How to Build an Advanced Xero/QuickBooks Data Query in Google Sheets | (G-Accon Blog)

We are going to share some quick tips with you about how to build an advanced Xero/QuickBooks data query in Google Sheets. We have a very flexible and unique method of doing this based on your business needs. If you’re an expert in SQL, you can probably build very complex queries, but what about those of us that are not? No worries, because we’ve got the perfect solution for you! The query that we’ve built has already been parsed, optimized, and analyzed to ensure that it satisfies the syntactical and semantical requirements.

How to Reconcile in Two Clicks | (Synder)

Financial statements provide a snapshot of a company’s financial health. They provide a broad overview of a business and serve as an indication of its profitability, solvency, and liquidity. However, these indicators are only good when you do account reconciliation properly. The account reconciliation process is an integral part of business, which helps to connect accounting with bank statements, records with cash, and protect the business from any discrepancies.

Tackling Staff Shortages | (Microkeeper & Elevate Super)

What can Australian businesses do to overcome staff shortages and still successfully pursue their business objectives? Join the first webinar in the Elevate Your Business series 2022, co-hosted by Microkeeper and Elevate Super. Experienced in talent acquisition and recruitment consultancy, David Jackson (ASR Recruitment, S2M Digital Recruitment) will share his expertise on the short-staffed labour market and how to close the gap of skill and staff shortage.

​​Email Marketing for Tax Professionals: Everything You Need to Know | (Constant Contact)

Email marketing for tax professionals involves taking time to promote and discuss financial offerings with existing and prospective clients. The emails you send should showcase your expertise, position you as an expert in your field, and nurture relationships. Roughly 80% of professionals find that emails help them acquire and retain customers. Also, the return on investment (ROI) for email marketing is higher than for any other marketing channel, with an estimated $36 ROI for every dollar you spend. So if you aren’t currently leveraging email as a key marketing strategy for your tax business, you are losing out on potential income.

How Fighting Against Cryptocurrency Is an Unwinnable War | (BGL)

​​While cryptocurrencies may have come off the boil recently, there have been a few key events that have presented themselves that would imply they are not going to disappear completely from public view – and definitely not from investor portfolios. Is it all a Ponzi scheme? Is it enabling criminal activity? Despite the best efforts of financial regulators and threatened centralised institutions, the war on cryptocurrency seems to be unwinnable.

Which one of these articles has resonated with you the most this week?

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