“We’ve specialised in helping people to move data back and forth. When we started to move data back and forward, we figured out that reporting is one of the major requirements from the customer.” – Andrey Kustarnikov, CEO and Founder at G-Accon.
“We’re following the classic Rule of Seven: you need to see seven times the brand, then you’ll probably start to use it. We’ve tried to get to the different exhibitions, we’re trying to talk to different influencers, etc.” – Andrey Kustarnikov, CEO and Founder at G-Accon.
Joining me today is Andrey Kustarnikov, the CEO, Founder and visionary behind G-Accon. Andrey and G-Accon have been strategic partners for many years, and they flew into Atlanta to meet me, and we spent several days together. Andrey and his wife and co-founder Maria very kindly took me on a tour of Atlanta, in their Tesla – how lucky am I!
Let me tell you about G-Accon. G-Accon is an effective tool that connects Xero, QuickBooks, Freshbooks, Sage and Work Flow Max to Google Sheets. Andrey brings over 20 years of experience in software development, microservices architecture, and cloud integration, focusing on the banking and financial sectors. His educational background includes an MBA and a Master’s in Physics, which have been instrumental in building G-Accon. This software has been quite useful to its users and Andrey is interested to see what comes next for G-Accon.
Highlights of the conversation included:
- G-Accon integrates cloud accounting platforms with Google Spreadsheets.
- What are the features and functionalities that people like about G-Accon?
- Memories of playing Tetris in Moscow, Russia.
- What is the brand identity of G-Accon and how do customers connect with the solution?
- Encouraging innovation within the organisation.
- Global expansion plans and lessons learned from expanding into new markets.
- Working with G Suite/Google Sheets and Microsoft Excel: Once you’ve developed something in Google Sheets, you can convert it to Excel.
- The World of Coca-Cola Museum and Coca-Cola as a business.
- The importance of the bookkeeper in the business.
- John Pembroke invented Coca-Cola, and his partner and bookkeeper, Frank M. Robinson, suggested the name and penned the now-famous trademark “Coca-Cola” in his unique script.