FONTS
I get really frustrated by the limited font options of WordPress – but it seems that I need to DEFINE my fonts in the theme style. So you need to hack into the theme CSS to make these changes, or get your IT guy to do it!
I like to start the first paragraph bold and purple and this could actually written in as an automatic style – pretty awesome – I don’t know how to do it but it can be done!
SEO TIP
If there is a news story relevant to the services that you offer, write a blog post prior to the story and after the story, and clearly reference the story and the channel it appears on. When someone googles it they will find you first as you have a content rich website on that topic.
PLUGIN
- the less the better;
- will improve the speed of your website;
- when choosing a plugin look at the version number, how often is it updated? How many ratings has it received?
- Google XML sitemaps is a good plugin to install
- ASKIMIET – you pay $5 p month a good anti-spam plugin
THEME – changing the theme will not change the content; it changes the functionality and look of the site. Themes can have features like membership sites and events listings.