About Heather Smith

Heather Smith can help your business deliver powerful, engaging and educational content, through guest blog posts, educational instructions, video creation, podcasts, and social media blasts. She hosts the #1 independent Cloud Stories podcast Cloud Stories, authored Xero for Dummies, produces easy to follow videos on her YouTube channel and hosts the Cloud Accountants and Advisors Meetup and Xero Mastermind Facebook group. As a chartered accountant and chartered certified accountant and certified Xero & MYOB software advisor she has the knowledge, expertise and credibility to talk about your business solution to the accounting and bookkeeping community.

Ep.53 David Barrett – Expensify – Build a product with a strong end user experience

Today I am speaking with David Barrett, the founder and CEO of Expensify. He's an all around alpha geek who started programming when he was 6. He worked in a Virtual Reality Lab at the University of Michigan, wrote 3D graphics engines for the video games industry in Texas, and helped build a  peer-to-peer file [...]

2018-08-21T08:55:44+00:00March 20th, 2018|0 Comments

Are you an accountant yearning to start your own business?

Jason Andrew, CoFounder of Arbor Group shares his story of leaving his corporate accounting career to start his own accounting business at the next Cloud Accountants & Advisors Meetup Thurs Mar 8th River City Labs, Fortitude Valley. The old school accounting business model is broken. Gone are the days of having to grind for 15+ [...]

2018-08-21T08:43:18+00:00March 2nd, 2018|0 Comments

What Expensify is, and how it integrates with Xero

Expensify’s Head of Growth for the APAC region, Phong Le recently shared with Xero, what Expensify is, and how it integrates with Xero. Click here to watch the video Expense Management is painful because there is a lot of following up for receipts, for information, trying to reconcile, and what Expensify can do is automate [...]

2018-03-05T08:32:25+00:00February 20th, 2018|0 Comments

How can Apps connect with Accountants and Bookkeepers?

If you want to sell to accountants and bookkeepers, join relevant forums, introduce yourself, tell people what the solution does, give them information about the solution, and how the integration works. Be as useful as possible. Don’t try and sell! pic.twitter.com/zYvRIgTH6R — Heather Smith (@HeatherSmithAU) December 15, 2017 If you have built an app, and [...]

2018-06-20T11:41:37+00:00December 15th, 2017|0 Comments

Where will I find my first client?

Your clients don’t need to be in your local area. Cloud accounting enables us to work with people across Australia and beyond. While the tax is specific to jurisdictions, accounting is an international language. https://t.co/F8g7CcJW0E pic.twitter.com/zodCA3AsMV — Heather Smith (@HeatherSmithAU) December 10, 2017 Before asking the question, where will I find my first client, here [...]

2018-01-03T19:39:59+00:00December 11th, 2017|0 Comments

Questions to ask when investigating a CRM solution

If you’re looking for a Customer Relationship Management (CRM) Solution I suggest you consider the following questions. Are you selling B2B or B2C? What industry do you operate in? How big is your sales team? How many people will need to access the CRM? Do you need a Sales Leads Manager? Do you need to [...]

2017-11-28T13:46:04+00:00November 17th, 2017|0 Comments