Marketplace Platforms and Xero
If you think of solutions like AirBNB, Uber, Etsy, Kickstarter, IndieGoGo, AirTasker, Fiverr, Lyft, TaskRabbit and Freelancer these businesses run on a MARKETPLACE PLATFORM. The business that facilitates the marketplace platform OWNS the transaction, not the goods or services sold. So AirBNB does not own accommodation, Uber do not own cars, and Etsy does [...]