Content Marketing

Solutions leveraging Artificial Intelligence in the Marketing Industry – including 2 gamechangers for me!

Within the Accounting Industry we’re constantly bombarded with news about AI, or Artificial Intelligence; are we optimally using it, or will the robots take over our jobs? To get some balance and perspective on the topic, I scan how AI is weaving its way into other industries, such as the Marketing Industry. Are Marketing people [...]

2019-09-12T12:33:51+10:00September 12th, 2019|0 Comments

How can Apps connect with Accountants and Bookkeepers?

If you want to sell to accountants and bookkeepers, join relevant forums, introduce yourself, tell people what the solution does, give them information about the solution, and how the integration works. Be as useful as possible. Don’t try and sell! pic.twitter.com/zYvRIgTH6R — Heather Smith (@HeatherSmithAU) December 15, 2017 If you have built an app, and [...]

2021-01-19T11:36:47+10:00December 15th, 2017|1 Comment

The story behind writing Xero for Dummies

The story behind writing Xero for Dummies I've been a writer since I could put pen to paper, and I love to write about everything small business. I've written Learn MYOB in 7 Days (yes I'm a MYOB Certified Consultant), and  Learn Small Business Start-Up in 7 Days (a brilliant book which I'm really proud of!). [...]

2020-01-28T09:16:32+10:00October 4th, 2016|0 Comments

YouTube and video creation

I always wanted to be the next David O.Selznick so I’ve combined my passion for the cinema with my passion for helping people in business and I’ve created numerous easy-to-follow educational videos which you can access on my YouTube channel. I invite you to click through and subscribe https://www.youtube.com/ANISEConsulting Here's links to a few examples [...]

2017-03-01T14:27:46+10:00February 22nd, 2016|0 Comments

Nine reasons why you should create and give away an e-Books and sixty free e-books

  Creating and giving away an eBooks has many benefits for your business: An e-book gets your ideas into someone else’s hands. An e-book increases exposure and awareness of your business in the community. An e-book enables blogs and online communities to share and promote your e-book for you An e-book is an opportunity to collect [...]

2019-04-15T19:06:46+10:00January 7th, 2016|0 Comments

7 Free stock image sites for your blog, plus one bonus tip!

I find immense pleasure from writing and I want people to read what I’ve written, but I recognise some of the material is dry – but it’s still important. So to make dry content digestible, I always include an attractive photograph. When using images, make sure have permission – it’s someone’s property and it’s not [...]

2020-07-05T15:57:03+10:00August 3rd, 2015|9 Comments

Content writing about cloud inventory solutions: TradeGecko

I'm a regular guest on the TradeGecko blog producing intelligent, contemporary articles on inventory, that assist accountants and bookkeepers adopt easy strategies for increasing their income while supporting the inventory function of their client. In addition to writing these articles, I promote them via social media platforms, and drop links into relevant forum conversations. Useable [...]

2017-03-01T14:27:59+10:00May 20th, 2015|0 Comments

Here is how I prefer images are uploaded to my website.

Instructions suitable for a VA. Note: The title on the icon – should be the same as the name of the blog post. Access the administrator part of the wordpress website. On the left menu bar click on the word Posts and then on the pop out menu click on all posts.You should now see [...]

2017-03-01T14:28:01+10:00May 9th, 2015|0 Comments

Even a klutz can create elegant images using Canva

I needed some images created to go with my blog articles. Here’s an example of what I created using Canva – a free graphic design tool website: I like this style of image because: I own the copyright on it – so have no heart pumping concerns about using it. It’s crisp and clear yet [...]

2020-01-28T09:16:32+10:00May 9th, 2015|2 Comments

5 things you need to know about the Debtor Tracking solution Satago

There are a number of Debtor Tracking solutions that connect beautifully with Xero. I’m gradually working my way around testing all of them. Satago came across my radar when Steven Renwick was letting people know he was coming out for Sydney Xerocon – and had free blue sunnies to give away. These sunnies are now a must [...]

2021-01-19T11:35:10+10:00April 13th, 2015|1 Comment
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